How to Answer Evaluation Question 5

How did you attract/address your audience?

Use Flickr's annotation tools or create a Prezi to highlight the ways in which your magazine is designed to attract and address your audience.  Why would they buy it and what would keep them interested?   

Begin by thinking about the ‘point of sale’ (ie a shelf in Asda, WH Smiths or whatever).  What element of the front cover are designed to ‘grab’ the target audience and attract them to pick up the magazine in the first place?  Does the main cover photo use a direct address (eyes to camera)?  Do the cover lines use second person pronouns (‘hey YOU!’) or command or question sentences which demand action or an answer (‘You MUST see this!’)?  What other elements would attract the TA – masthead, colour scheme, font styles etc?  Explain why. And don’t forget you can think about the CONTENT of the magazine implied by the cover lines.  Are there competitions with prizes that the TA will want, etc? 

Now  move on to thinking about how the CONTENT and LANGUAGE is appropriate to your TA.  Concentrate on your use of language, photos, colours/graphics.  What ‘mode of address’ does your magazine adopt towards the reader and why would this be appropriate for your target audience? Is the magazine trying to be like a best friend?  A knowledgeable older brother/sister?  An expert in its field?  Analyse in particular the language of your DPS article – does it use slang? Is it relaxed or more formal?  How is its attitude appropriate for the audience?   

 What is the Unique Selling Point of your magazine, which you expect to attract your audience?

Refer to the fact that you constantly asked for feedback from your audience throughout the production process.

PRESENTATION SUGGESTION - ALTERNATIVE: Interview a member of your target audience on your finished work in the form of a short video, uploaded to YouTube and share to your blog.