Take a photo or find an image online of a representative of your target audience and profile them in terms of demographics, psychographics (and use these terms), lifestyle choices, tastes in music, films, shopping habits, etc.
You could use UK Tribes links and you should find an image or do a drawing of a typical member of your target audience (remember to post it to your blog) and give an explanation of who they are, where they would shop, what music they would listen to, what their favourite tv programme would be, etc. You must also refer to your audience research here.
Tip: look at the type of content featured in the media kit for magazines (sometimes called the audience profile) which you can find on magazine websites or look back through your notes. Be sure to include similar details about your planned target audience.
Write a few lines on why they would buy/subscribe to your magazine.
Make sure you think about the AUDIENCE AS A PRODUCT too – what sort of advertising could you attract through your audience. Are they a viable audience for a magazine to target?
PRESENTATION SUGGESTION: You could present your response to Qu4 as a video clip or flipbook using a Word docuement, converted to a .pdf, uploaded to Issuu or Flipsnack and shared with your blog.
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