Thursday 1 September 2011

i7. Mood board - Target audience

Upload a montage of your target audience to this post.

You could present your audience profile like the ones in the IPC Media Packs - take a look here: http://www.ipcadvertising.com/resource/479g0glri86b0dwxnzafpayr.pdf
and here: http://www.ipcadvertising.com/ipc-brands/2009/feb/15/uncut

You will see that they describe the demographic characteristics of their audience and show lots of brands that their audience buy. You could also do a montage of what your audience look like - using Google images just lile Diana did last year.



EXTRA: Briefly discuss their characteristics as a sub-culture.

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